X Runner is a large project that ran over many years. It initially started with naming the brand from AAA adventure to X Runner. We differentiated the brand from their competitors by making the brand more fun and warm and making it appeal to female competitors as well as male ones. The responsive website featured lots of video and great photography and lots of clever design touches to make it stand out from the competition. The branding project spanned many areas across online and print including the events themselves: (flags obstacles etc), clothings, merchandise, promotional items, vehicles.