In this article we show five steps to improve your business brand and branding.
Strong company branding takes these trust related considerations out of the decision making process. If a customer is sold on trust before entering the sales process, they are far more likely to purchase a product or service. This is the power of great branding.
While it is always good to look forward in business at new techniques and methods, it can also be beneficial to look back at techniques that worked well in the past. Before web sites were around, businesses relied on printed brochures. These were often beautifully designed, with lovely materials, but more importantly were well written … Read More »
What’s this all about Recently I was speaking to a client and they were talking about how the company who had designed their previous web site had developed and built it first, then designed it afterwards. In the words of the web company, the design stage was just adding a few logos and pictures. Interestingly, … Read More »