Taking trust out of the decision making process – Power of branding
Strong company branding takes these trust related considerations out of the decision making process. If a customer is sold on trust before entering the sales process, they are far more likely to purchase a product or service. This is the power of great branding.
Rethinking your website – going back to basics
While it is always good to look forward in business at new techniques and methods, it can also be beneficial to look back at techniques that worked well in the past. Before web sites were around, businesses relied on printed brochures. These were often beautifully designed, with lovely materials, but more importantly were well written … Read More »
Design before development – Why websites should be designed first
What’s this all about Recently I was speaking to a client and they were talking about how the company who had designed their previous web site had developed and built it first, then designed it afterwards. In the words of the web company, the design stage was just adding a few logos and pictures. Interestingly, … Read More »
Supercharge your company brand by finding your niche
We all want to be the best in our field, and this is true for your brand and company. For your brand to be effective you need to be number 1 or 2 in your field. No one remember’s 3 and upwards. Think about Cola for example, we all instantly think of Coca Cola and … Read More »
