Book Review – Zag – Marty Neumeier
This is another fantastic book by branding guru Marty Neumeier. This time he talks about the concept of brand Zag – identifying the trends in your market and going in the opposite direction. Marty’s idea is that if your market is competitive you should zag away from your competition and differentiate yourself. Often this might … Read More »
Book Review: Never mind the sizzle…where’s the sausage?
This is a branding book with a difference. Rather than a monologue of brand terminology and descriptions of brand theory & practice, ‘Never mind the sizzle’ is written in the style of a novel, based around central character Bob Jones. Bob is a salesman for Simpton’s sausages who gets seconded into a marketing role for … Read More »
Book Review – Innocent – John Simmons
I read this book today in about 2 hours, and every minute was a joy. It tells the story of the drinks company Innocent, from its creation in 1998 to present day. It talks about Innocent from two perspectives – the phenomenal growth of the business and the stunningly successful brand it has developed. It … Read More »
Book Review – Write to Sell – Maslen
I have just finished reading ‘Write to Sell’ by Andy Maslen. I have to say, for a book that is supposed to help you improve your copywriting skills, it was quite a struggle to read! The book is quite methodical, outlining the stages in the writing process from identifying your reader right through to editing. … Read More »
