Project Images
Soboho compliment slip
Soboho E Commerce site
Soboho E Commerce site detail page
Project Description
Design and i created the complete brand identity for Soboho, across web and print. The branding for this project has a deliberate split personality. One of the reasons for this was so that the client could use the Soboho brand on other business ventures. In many ways it is a parent-child relationship. The Soboho brand being the parent: modern, classic and sleek, usable with any child brand. The Soboho Vintage boutique brand is a child: retro-tastic and damn cool. 
There is a plan for Soboho Homewares in the future, which will form another distinctive child brand of Soboho.
The project features a complete range of gorgeous branded stationary and printed items as well as the E-commerce site. For the E-commerce site Design and i have collaborated with web development company Quick by Design. Design and i created all of the site designs and HTML and CSS templates. The site is built with web standards in mind being 100% WC3 valid, but pushes the boundaries in terms of the visual aesthetic that we are used to for online shops. There are lots of clever ideas in the design, as well as some new web technologies which allowed us to have really nice typography, as well as unique features.
What they said
“Design and i, have been pivotal in creating a beautiful and memorable brand identity for Soboho. Our branding is a genuine talking point with new and potential clients, and has put us ahead of our competition. Working with Design and i, is a real pleasure. Their continued professionalism and skill in design and branding means I would have no hesitation in recommending them for any business where brand is essential.”
Lynsey Clarke - Director
What we did
Brand Identity | Logo Design | Web Design | Branded Stationary | Printed Items | Banners
Link
Not available at this time
