The brand is all about the journey customers will be taken on, and the flexible and unique approach to H&S that is applied to their journey. The brand essence for this brand is “the journey to a healthy business”. This brand is different to the competition because the businesses approach to health and safety is different. While the brand communicates a level of quirkiness it still maintains professionalism. This is particularly important due to the target market.
Combined with cutting edge design, the brand is a striking and very different to the competition. In turn this aids in brand navigation, brand loyalty and engagement with new and existing customers
Design and i, was responsible for all elements of the brand from brand naming and concept to completion. This included brand marks, product idents, cms web site, business stationery, illustration, leaflets, booklets and other graphic charts.