Brand Identity Touch Points
In this article I want to talk about brand identity touch points. What is a touch point you may be asking? Well a touch point represents an opportunity to increase awareness of your business, and build customer loyalty. In other words, all the different ways your business can communicate with potential or existing customers. With the approach of 2012, what better time to start thinking about these opportunities and planning for them.
Some of these touch points you may already have in place for your business, or some may not be relevant, but for the majority of businesses there will be some which are a potential goldmine of opportunities that have been missed.
I have broken them into print based touch points and digital, just to make them a little easier to navigate. However you need to look at print and digital as a whole in terms of your brand identity, as it is essential for them to be consistent for your brand to work successfully. Touch points are changing all the time, so its essential to keep up to date with the latest opportunities.
How we work with brand touch points
Our job as brand identity specialists, is to highlight these opportunities, and create brand identities which communicate across all the relevant touch points in a consistent and creative manner. Irrespective of whether its a web site, a vehicle livery, an invoice or your Twitter page, they should all stay on message and use the same visual language.
Our ability to work across all touch points maximises your ability to increase awareness and customer loyalty for your business.
A common issue with many brand identities is the use of multiple agencies, which introduces inconsistencies and inefficiencies with the brand identity. Using Design and i, solves this problem, saving you valuable time, and maximising impact with each of your touch points.
If you would like help maximising impact with your touch points, please call us on 01332 890333.