Latest Branding and Design Articles

You may have heard we just got into the AOI’s best of British contemporary illustration for the second year running. So we thought what better time to show you a compilation of the illustrations that we have created over the years. Illustration is a fascinating area and can really make a brand come alive. Illustration can be a powerful part of … Read More »

Illustration Selected by AOI We are pleased to announce that we will be in the prestigious AOI’s (Association of Illustrators) Images 36 – Best of British Contemporary Illustration 2012. This is the second year in a row Design and i’s creative director Martin Hyde’s illustration’s have been featured. Last year we had our iconic illustration … Read More »

The Brand Gap is written by branding guru Marty Neumeier, who is responsible for many of the famous brands of the world, e.g. Apple, Adobe, Netscape. The books aims to give a unified understanding of branding both from the creative and strategic sides of things. This approach is a breath of fresh air, as many branding books concentrate on only one side of things.

BRAND IDENTITY? Brand and Brand Identity are words that are often banded about in business, but how many people actually understand what it means? We thought it would be useful to give you an introduction to the reasons for brand identity, its core elements and how to achieve a strong brand identity. WHAT ARE THE MAIN … Read More »

Brand Identity Touch Points In this article I want to talk about brand identity touch points. What is a touch point you may be asking? Well a touch point represents an opportunity to increase awareness of your business, and build customer loyalty. In other words, all the different ways your business can communicate with potential … Read More »

In this article I would like to share the design process we use on our projects. Personally I got very interested in the Design Process when I was studying for my MA. What is most interesting is many of the most successful businesses in the world all have a structured design process which all share many of the same stages. It was clear from the research I conducted that using a structured design process can aid any business into creating better products and services.

Important to marketing – important to brand One of the most important aspects of your companies brand identity is consistency. For modern businesses, social media has become a very important form of marketing, but is often an area which is overlooked in terms of brand identity. To maintain a level of professionalism and your brand … Read More »

Logo design is a fascinating area, and one of the most important items you will have designed for your business. Here are 10 bite size tips you should know about logo design.   1. A logo is the key element of a businesses brand identity – it should always be designed first.   2. A logo should … Read More »